Cody’s Chilly Bin Pants
Product design and social media campaign.
To promote Cody’s 18-pack, we created the ultimate party starter: the Cody’s Chilly Bin Pants. The first-ever pants that double as a walking chilly bin.
Each pair held a full 18-pack of Cody’s, with insulated pockets to keep the drinks cold and the party vibes high. Whether you call it a chilly bin, esky or cooler, one thing is clear: these pants were a must-have for Cody’s fans.
And the only way to get them was to win them. So we kicked off the giveaway with a fun, irreverent social video, building hype and driving in-store competition entries.
The internet lost its mind. We gave away 80 limited-edition pairs, and were flooded with requests for more.
Agency: TBWA NZ