Cody’s Chilly Bin Pants
Product Design / Social Media Campaign/ Online Video.
Cody’s wanted to promote their 18-pack, so we designed the first-ever Chilly Bin Pants and turned a simple giveaway into a party in people’s pants.
The pants held a full 18-pack of Cody's, and each pocket was specially designed to keep the cans cool and ready to drink.
The pants turned whoever wore them into a walking chilly bin, or esky for our Aussie mates, and cooler for our American buddies.
And the only way to get your hands on these cool pants (pun intended) was to win them. So we created hype around the promo on our socials with a fun video, giving away the first few pairs, while driving the rest to enter the competition in-store.
Cody’s fans loved the limited-edition pants. We gave away 80 pairs and received many requests to make more.
Agency: TBWA NZ