Volundating
Creative concept with a human touch.
Dating is good for the heart, and volunteering is good for the soul. So why don’t we mix the two?
The pandemic, lockdowns and social distancing made both volunteering and dating very difficult for Australians. And OZ Harvest, Australia’s leading food rescue organisation, has seen a huge decline in volunteer numbers since. So, how do we inspire new volunteers to join?
Idea: Volundating. A dating movement where doing good becomes the new way to meet someone great.
Let’s turn volunteering into volundating by partnering with a dating app like Tinder, Bumble or Hinge to create Volundates: real volunteering activities that double as first dates.
From food deliveries to soup kitchens, couples would then connect irl over these give-back moments, finishing off their volundate with a shared meal at the OzHarvest Café.
To launch, we’d treat volundating like the latest dating trend:
With a campaign across socials, dating apps and fun OOH
A TikTok/Instagram series following real Aussies on their volundates
And cameos from influencers and local legends volundating for the first time.
Because nothing’s hotter than helping out.
Concept Idea.