Let’s Get Basted

Radio / OOH.

Why get wasted when you can get basted?

To launch Oporto’s new Chimichurri basting sauce, we needed to make something unfamiliar to many Aussies feel instantly craveable.

So we leaned into the brand’s “Adventure Awaits” platform and invited Aussies to try something bold and fresh with new meal deals.

With juicy OOH visuals and cheeky radio spots, we hyped up our chimichurri sauce, giving people a new reason to live a little and get basted.