Bonds Greatest Hits

TVC Campaign / Online Videos.

The Bonds 40% Off Sale is a national favourite. Aussies know it, love it and count down to it because it’s a chance to score the brand’s most popular items, from baby zippies to comfy undies and trackies.

But in a cluttered retail landscape filled with generic sales and red branding, even the biggest hits can get lost.

So we gave the sale a remix. Leaning into the language of music, we rebranded Bonds’ most-loved products as Greatest Hits and launched the sale with a fresh, playful visual world inspired by music culture.

Because when your basics are this iconic, they deserve a headline tour.