Use Your Power

TVC Campaign.

Most Australians want to go green, but many feel like it’s too hard, too expensive or too complicated. So, we flipped the script.

Use Your Power was a national TVC campaign that showed Aussies they don’t need a cape to save the planet, just a switch. We turned everyday decisions into acts of climate action, highlighting how easy (and good) it is to choose Powershop.

Because real power isn’t about grand gestures, it’s in the simple, conscious choices we make every day. And now, going green is as easy as flipping the switch.