Dating Disaster Protection 💔
Modern dating should be covered by insurance.
Insight:
Modern dating is messy, chaotic, emotionally risky and unexpectedly costly.
Young people feel more exposed, burnt out and unprotected than any generation before them because they’re navigating ghosting, no-shows, break-ups, sketchy characters and dates that go sideways in a hundred tiny, expensive, heartbreaking ways.
Idea: DATING DISASTER PROTECTION
The search for love shouldn’t come at your emotional or financial expense, so we’ll step up and create “Dating Disaster Protection”: a micro-insurance cover that protects you against the real risks of modern dating.
From tiny date‑night mishaps to the big emotional crashes, we’ll make [insert your insurance client here] meaningfully relevant to under‑35s, serving as an entry point to bigger life, health and home insurance products.
How it works:
Dating Disaster Protection will offer:
- No‑show and last‑minute cancellation cover
- Forgotten wallet cover
- Ruined‑outfit and device cover (spills, breaks, cosmetic disasters)
- Emergency safe‑ride credits
- Ghosting, situationship and break‑up counselling sessions
- Optional heartbreak rider for clinically diagnosed stress‑induced cardiac events
All claims will be small, instant and app-based, meeting this generation where they’re at.
The Dating Disaster Desk - Activation
We’ll launch with a pop‑up, real-world claims desk in a high‑traffic area where people walk in and instantly “claim” their dating mishaps:
- Get cash‑back for a ruined outfit.
- Get a replacement drink, dinner or ride.
- Book a free therapy micro‑session.
And walk out feeling seen and covered.
Red Flags - Social / Content
To keep momentum going, we’ll create short, fun TikTok videos that spotlight red flags in both dating and insurance, driving awareness of the brand and campaign.
We could even use the helpdesk/hotline format to help real people with real dating issues, while also promoting insurance.