Insight:

The biggest barrier to exercise isn’t motivation. It’s logistics.

People want to work out, but busy schedules, family responsibilities, late finishes and early starts get in the way. And the moment life gets complicated, the gym becomes optional.

IDEA: ANYTIME FITNESS…ANYWHERE.‍

Let’s remove the barriers, excuses, and distance by taking the gym out to the world and meeting people where they are: at home, at work, or even in the park. 

Execution:

If people can’t come to the gym, the gym should go to people.

We’ll create the Mobile Anytime Fitness Gym, a custom-designed micro gym built into a branded van(s) or modular pop-up pod(s).

Each Mobile Gym will include: 

-Treadmill, rower, weights

-Virtual PT system connected to gym app

The mobile gym can roll up to homes, offices, schools, construction sites, neighbourhood parks and more, with people using the app to book a 20-30 minute session and tracking it in real time.

To launch, we can partner with celebrity trainers, creating content on the go.